⭐ What Are the Requirements to Get AdSense Approved for a Website or Blog? (Complete Guide)

Google AdSense is one of the most popular ways to monetize a website or blog through display ads. But before Google approves your site, it checks several important quality, content, and policy standards. If you understand these requirements clearly, you can get AdSense approval faster — often in your very first attempt.

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This guide explains ALL requirements Google expects from your site before approving your AdSense application.

1. You Must Own the Website and Have Control Over It

Google only approves websites that:

  • You personally own

  • You have admin access to

  • You can add AdSense verification code to

If you can’t edit the site’s HTML, DNS, or header scripts, Google won’t approve it.

2. Your Website Should Have Enough Original, Valuable Content

Google wants high-quality, unique content — not copied or AI-spun articles.

Your content must be:

  • Original (no plagiarism)

  • Helpful and valuable to users

  • Minimum 20–30 well-written articles

  • At least 800–1500 words each

Thin content = rejection.

3. Your Website Must Follow All Google Publisher Policies

Google checks for compliance with:

  • Google Publisher Policies

  • Google Content Policies

  • AdSense Program Policies

Your site must NOT have:

❌ Plagiarism
❌ Copyrighted materials
❌ Adult/NSFW content
❌ Hate speech / violent / shocking content
❌ Illegal downloads
❌ Piracy / hacking guides
❌ Misleading content
❌ Fake news

A safe, clean, family-friendly website gets approval faster.

4. Mandatory Important Pages

These pages must exist before you apply:

✔ Privacy Policy

✔ About Us

✔ Contact Us

✔ Terms & Conditions (recommended)

Google uses these to verify that:

  • Your site is legitimate

  • You are a real publisher

  • Visitors can reach you

A site without these pages is considered “untrustworthy.\

5. Your Website Must Have a User-Friendly Design

Google prefers websites that are:

  • Mobile-responsive

  • Easy to navigate

  • Fast loading

  • Clean and safe looking

Avoid:

❌ Pop-ups everywhere
❌ Too many ads before approval (especially third-party ads)
❌ Broken menus
❌ Slow-loading pages

A simple, professional theme works best.

6. Your Website Must Receive Some Organic Traffic (Recommended)

Google does not officially require traffic, but in reality:

  • Sites with 0 traffic often get rejected

  • Sites with stable organic traffic get approved faster

You don’t need huge traffic — even 20–50 daily organic visitors is a good sign of quality.

7. Your Website Must Be Indexed on Google

Google must be able to crawl your site.

Check this:

site:yourdomain.com

If no pages appear, your site is not indexed → low chance of approval.

Make sure you:

  • Submit sitemap to Google Search Console

  • Fix indexing issues

8. Your Domain Should Be Old Enough

While Google has no fixed rule:

  • New domains (< 1 month old) may get rejected

  • 2–3 months old domains with content get approved faster

Some countries (India, Pakistan, Bangladesh, Sri Lanka, China) sometimes require 6 months of site age — depending on quality.

9. Avoid Using Copyrighted Images/Videos

Google checks your media too.

Safe options:

✔ Your own photos
✔ Royalty-free stock (Unsplash, Pexels, Pixabay)
✔ AI images created by yourself

Avoid:

❌ Google Images
❌ Downloaded images without permission

10. Your Website Must Have a Clean URL Structure

URLs should be simple:

yourwebsite.com/how-to-start-a-blog
yourwebsite.com/p=123?id=4556&xyz

Clean URLs help Google understand your site quality.

BONUS: Best Practices to Increase Approval Chance

To maximize your approval:

✔ Write long, valuable guides

✔ Add clear headings and subheadings

✔ Avoid keyword stuffing

✔ Don’t use any ads before AdSense

✔ Make your site HTTPS secure

✔ Use a fast hosting provider

✔ Use a responsive theme

🏆 Final Verdict

Google AdSense approval is NOT about traffic — it’s about quality, trust, and compliance.

If your site has:

✔ Original content
✔ 20–30 helpful articles
✔ Required pages (Privacy, About, Contact)
✔ Good design and fast loading
✔ No policy-violating content
✔ Clean navigation
✔ Indexed URLs

Then you can confidently apply for AdSense approval.

Your site will get approved — often within a few days.

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